All the information related to FMCG that you want to know
- Laxmi Mathur
- 2 days ago
- 1 min read

Durable products can have a shelf life of three years or more, while non-durable goods have a shelf life of less than one year. It comes under the non-durable category because its shelf life is very short. The shelf life of these products is short because they cannot be stored for a long time. Also, their demand is high among consumers. Their prices are low, but they are sold in large quantities.
In contrast, slow-moving consumer goods are those that have a long shelf life, that is, they last for a long time and can be purchased even after a long time. For example, furniture, electronic appliances, etc.
Almost everyone in the world uses Fast Moving Consumer Goods (FMCG) products in their daily life. These are the products purchased by consumers on a small scale in grocery stores, supermarkets, etc. Such as milk, fruits, vegetables, medicines like aspirin, etc. More than half of the consumer spending is on these FMCG products. The FMCG sector is the fourth-largest sector of the Indian economy.
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