Online business in India has been flourishing rapidly since its inception. Today's single-family and flat culture has increased online business very rapidly. The main reason for this is that the number of youth in India is high. All these youth are entangled in their professional commitments of today's modern lifestyle.
These youth do not get enough time from their job or business to go to the market and buy goods for their household and other needs. In today's era, since the culture of the single-family has developed, the facility of online ordering and supply is becoming an essential need of every person. Therefore, the scope of online business in India has increased a lot. At the same time, the number of businessmen doing online business is also increasing rapidly.
The COVID-19 epidemic has brought a tremendous boom in online business
Since the outbreak of the COVID-19 epidemic has increased not only in India but in the whole world, there has been a boom in online business. While big showrooms, shopping malls, and big stores were closing down during this pandemic, those doing online business were having a great time. The steps taken to prevent the COVID-19 pandemic, such as lockdown and social distancing, imprisoned the common man in his home and increased the distance between people. People started ordering everyday items online to protect themselves from this pandemic. The result was that online business has emerged as a safe means during this pandemic.
The era of prepaid is over and the era of cash-on-delivery has begun
Indian youth have had a craze to buy goods online since the time this business started. This is the reason why this business has grown very fast. One of the main reasons for the rapid growth of this business is that in today's era, the youth have good facilities for Android phone and the internet.
Whenever anyone wants, he can easily order any item of his choice online from home. The result of this is that in just a few years, about 30 to 40 crore buyers have joined online businesses in India alone. The same is true of online business people. At present, out of 10 businessmen, 4 are associated with online business. Despite this, these online businessmen are selling more than twice the goods as compared to other businessmen.
Meanwhile, some such challenges have come up in this online business, due to which small businessmen are facing problems. Many customers do not take the goods at the time of cash on delivery. We cannot blame only the customers for that. For this, a few careless businessmen or fraudulent businessmen have destroyed the trust of the customers. A large number of businessmen are suffering the consequences of this. Cash on delivery has emerged as an alternative to this. Let us see how to make online business shine with cash on delivery, let us learn this skill as well.
How did the trend of cash on delivery come
Earlier, online goods were sold through pre-paid system. That means the goods ordered online by you will reach your address later and you have to pay for the goods first. The shortcomings of this system came to light when many companies cheated the customers, like a customer ordered a mobile and got a soap bar in the delivery, someone ordered a wrist watch and got a children's toy watch. News of such disputes kept making headlines in newspapers every day. To get rid of this problem, customers started putting a condition of making post payment. Due to this, the tension of businessmen suddenly started increasing. After this, a new middle way was found. That way was cash on delivery. Which is now becoming very popular. Both customers and businessmen benefit from this. Neither of them has to arrange for any particular payment mode.
Three out of four online customers have started preferring cash on delivery instead of prepaid due to many reasons. There can be many reasons for this including lack of digital payment system, lack of trust of customers towards online sellers, fear of supply of bad products or poor quality goods, etc.
When a customer chooses the option of cash on delivery, it means that the customer will pay you only after receiving the delivery instead of paying upfront. For this, small online merchants have to prepare in advance and always be ready to take risks.
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1. Select the product to sell
Today in online business, everything from needle to ship is being sold. A businessman cannot sell all the goods even if he wants to. Therefore, first of all you have to decide which thing you want to sell or which service you want to provide in your online business. Nowadays, the main attractive products of online business are as follows:-
1. Products related to children's health
2. Books related to studies, writing, as well as professional education and entertaining and informative books etc.
3. Electronic goods TV, laptop, mobile and accessories, mixer, fridge, washing machine etc.
4. Clothes, readymade clothes from children to the elderly, women and men's clothes, party wear etc.
5. Cosmetic and beauty products
6. Health related products i.e. medical products
7. Items for home maintenance
8. Grocery and general store items
9. Cleaning items
10. Furniture related products
This list can be quite long. In this, you can sort out the products according to your capacity, interest and supply facility. In which you can easily get customers and more profit can be earned from them.
2. Be careful while choosing a platform for online business
Small business men should take special precautions while choosing a platform for doing online business. In today's online business, there are many social media platforms to help businessmen move forward and create their own identity, through which their online business with cash on delivery can progress a lot. These platforms include Quikr, Paytm, Homeshop18, eBay, Snapdeal, Myntra, Alibaba, Amazon, Flipkart, Indiamart, Facebook Marketplace, Google My Business etc. You can start your business by choosing the platform of your choice from these and registering there.
It would be better if you register your business with an expert company of the product you want to start business. Apart from this, you should register your business simultaneously on many such companies or platforms where registration is free. You will share the profit with these companies, so you should also upload the picture of your product and its features on their platform.
Apart from this, if you have the facility to get your website made and operate it, then get your website made as well and post all the details of the product on it. Keep posting information about the changes related to the product from time to time on your website. You will get the benefit of this gradually and the customers will also increase.
If you look carefully at the details of online business, then big e-commerce companies pay the most attention to selling the product. This creates a good market for them. They also keep getting customers in large numbers. You have to take the help of these e-commerce companies only till you get direct customers. When you are ready to sell your product online through social media platforms, then you will have to take some special measures for marketing. Some of these special measures are as follows:-
1. Create your account on social media platforms like Facebook, Instagram and YouTube and maintain your presence in it continuously. You should understand that you have opened an online shop on these platforms and you have to call your customers to it, start taking measures for that.
2. For this, prepare a good catalog and upload it. This catalog should contain pictures of your product and all kinds of information. Try that your website should be very convenient and attractive for laptop, desktop and mobile users. So that your product looks good.
3. If you want to take the services of any social media or any advertising company to run your product from your website, then start it with minimum payment. Take the next step only after its result is visible.
4. You have to pay special attention to promotion etc. to sell your product. At that time you also have to take special care that there are crores and billions of users on the Internet, you do not have to target all of them, but you have to give information about your product only to the specific class related to your product. Who can come to you for purchase. For example, if you want to sell a product related to women's health, then you will have to promote it by targeting women of that age group who need such a product. Only one class i.e. women can take advantage of it. Generally, women who buy such products are between 25 to 45 years of age. In this regard, social media experts can also help you about your business.
3. Try to increase closeness with your customers
When you have got your website made and your e-store ready, then you should take the next step and speed up the online search for your customers. Some special measures will have to be taken to increase contact with your customers.
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