Grocery store businesses are not capital-intensive ventures and thrive well even during economic downturns. This is because they aim to meet the basic needs of consumers. When people do not have enough time to wait to buy something online, these grocery stores are the ultimate destination for them. Let’s look at some of the grocery stores in Jaipur and find out how they make profits.
How do grocery stores in Jaipur or any other place remain profitable?
Although opening a grocery store is not capital intensive like other business ventures, it requires some efficient practices to make profits. Here are some best practices that grocery stores in Jaipur or other cities follow to encourage customers to shop more:
i. Ensuring a delightful store visit for customers:
If customers find your store attractive and aesthetic, they will love to visit your store again. Apart from ensuring proper lighting and fans in your store, product placement is also important. For example, displaying products with discounts and offers at the entry point can make customers excited to visit your store and then they may buy something. Shelves should be arranged and systematically placed so that customers do not have trouble navigating. Playing soothing background music can further improve the experience.
ii. Strategic pairing of displayed products:
To promote maximum purchases, place low-priced and high-priced items together. This will make customers buy more items. Try using curated displays for dinner ideas like pasta, tomato sauce, and some drinks, so that people do not have to spend time making combos.
iii. Creating a more shopping-friendly space:
Customers may come to your store with a small list, but if large shopping baskets are placed throughout the store, they will not hesitate to pick up more items if they find something off their shopping list. Generally, people who use a large shopping basket will keep adding more items to it until it is full.
iv. Try to reduce spoilage of perishable items:
Cheese and fresh produce are some of the most profitable items, but they spoil easily. To avoid this, invest in some good frozen storage or use inventory management software to reduce the chances of spoilage.
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